3 Tips on How Your Media Agency Can Survive as Brands Continue Taking Programmatic Advertising In-House

In another 12 months, 81% of marketers predict that they will take care of some or all programmatic buying in house, according to a report published in January 2018 by Centro. The report surveyed 153 professionals at the digital-media space working in brands and agencies, with ad spend of $5 million to $100 million each…

WHAT IS AN ANTI AD BLOCKER?

Publishers hate ad blockers. These software programs/extensions/tools prevent websites from displaying ads to users and seriously harm ad revenue. You can read more about ad blockers here. Happily there are ways to combat ad blocking and recover some of that lost ad revenue. A publisher should always concentrate on providing a good user experience and…

Ad Exchange Price Floors Optimization

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers conducting Ad Exchange (AdX) will most likely already know that it’s one of the greatest ad partners to get in a site’s ad stack. However, plenty of networks and exchanges (including Google ) use second price auctions…

Interstitial ad formats

Interstitial ad formats are full-screen ads served during an app’s natural transition points. This combination of attention-grabbing full-screen views and dynamic serving makes interstitial ads a powerful tool for advertisers seeking to get their message across. Interstitial ads come in two distinct varieties. Interstitial display ads are static full-screen ads that are shown, for instance,…

What’s the Difference Between an SSP and a DSP?

In the modern fast-paced high-tech world, it is tough to believe that ad sales were once conducted via human sales representatives that often would negotiate placements and prices face-to-face or on the telephone. Over the years, these transactions have become increasingly automated, and the current in-app advertising landscape is currently ruled by technology platforms that…