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Category: Blog

BlogPosted onMay 22, 2020May 22, 2020

What is a good CPM? Why cheap CPMs aren’t always the best

When it comes to CPMs, quantity does not always equal quality. Now, don’t get us wrong. The value behind selling a ton of impressions for a…

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BlogPosted onMay 14, 2020May 22, 2020

3 Tips on How Your Media Agency Can Survive as Brands Continue Taking Programmatic Advertising In-House

In another 12 months, 81% of marketers predict that they will take care of some or all programmatic buying in house, according to a report…

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BlogPosted onMay 14, 2020May 22, 2020

The Best Way for Google Ad Exchange Optimization

What’s a Price Floor and Why Is It so Difficult to Optimize? A price floor is a minimum threshold below which an advertising partner cannot…

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BlogPosted onMay 14, 2020May 14, 2020

WHAT IS AN ANTI AD BLOCKER?

Publishers hate ad blockers. These software programs/extensions/tools prevent websites from displaying ads to users and seriously harm ad revenue. You can read more about ad…

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BlogPosted onMay 14, 2020May 22, 2020

Ad Exchange Price Floors Optimization

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers conducting Ad Exchange (AdX) will most likely…

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BlogPosted onMay 12, 2020May 14, 2020

What is CPM (by video)

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BlogPosted onMay 6, 2020May 22, 2020

Interstitial ad formats

Interstitial ad formats are full-screen ads served during an app’s natural transition points. This combination of attention-grabbing full-screen views and dynamic serving makes interstitial ads…

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BlogPosted onMay 6, 2020May 22, 2020

What’s the Difference Between an SSP and a DSP?

In the modern fast-paced high-tech world, it is tough to believe that ad sales were once conducted via human sales representatives that often would negotiate…

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BlogPosted onMay 6, 2020May 6, 2020

Hyper-Casual Games: Earning a High Score for Advertisers

From the end of 2019, around 44.5% of the US population (147 million) is expected to play mobile games on their devices. This figure has…

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BlogPosted onMay 6, 2020May 6, 2020

Mobile Advertising Trends to Look for in 2020

Mobile advertising grew to surpass desktop advertising for the first time in 2017 and will make up a staggering 75% of all digital ad spending…

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