How to make the best category page: 8 steps to get inspired The Category pages account for 70% of all online sales. This means that…
When it comes to CPMs, quantity does not always equal quality. Now, don’t get us wrong. The value behind selling a ton of impressions for a…
In another 12 months, 81% of marketers predict that they will take care of some or all programmatic buying in house, according to a report…
What’s a Price Floor and Why Is It so Difficult to Optimize? A price floor is a minimum threshold below which an advertising partner cannot…
Publishers hate ad blockers. These software programs/extensions/tools prevent websites from displaying ads to users and seriously harm ad revenue. You can read more about ad…
If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers conducting Ad Exchange (AdX) will most likely…
Interstitial ad formats are full-screen ads served during an app’s natural transition points. This combination of attention-grabbing full-screen views and dynamic serving makes interstitial ads…
In the modern fast-paced high-tech world, it is tough to believe that ad sales were once conducted via human sales representatives that often would negotiate…
From the end of 2019, around 44.5% of the US population (147 million) is expected to play mobile games on their devices. This figure has…