Blog Archives - High CPM

What is a good CPM? Why cheap CPMs aren’t always the best

Posted on May 22, 2020May 22, 2020 by admin

When it comes to CPMs, quantity does not always equal quality. Now, don’t get us wrong. The value behind selling a ton of impressions for a low, low price makes sense in some situations. For instance, marketers who have a background in paid search are accustomed to keeping their costs as low as possible. However, over…

3 Tips on How Your Media Agency Can Survive as Brands Continue Taking Programmatic Advertising In-House

Posted on May 14, 2020May 22, 2020 by admin

In another 12 months, 81% of marketers predict that they will take care of some or all programmatic buying in house, according to a report published in January 2018 by Centro. The report surveyed 153 professionals at the digital-media space working in brands and agencies, with ad spend of $5 million to $100 million each…

The Best Way for Google Ad Exchange Optimization

Posted on May 14, 2020May 22, 2020 by admin

What’s a Price Floor and Why Is It so Difficult to Optimize? A price floor is a minimum threshold below which an advertising partner cannot serve a campaign. The lowest winning bid has to be equal to or higher than the floor price. As a publisher, optimizing and setting price floors is very challenging because…

WHAT IS AN ANTI AD BLOCKER?

Posted on May 14, 2020May 14, 2020 by admin

Publishers hate ad blockers. These software programs/extensions/tools prevent websites from displaying ads to users and seriously harm ad revenue. You can read more about ad blockers here. Happily there are ways to combat ad blocking and recover some of that lost ad revenue. A publisher should always concentrate on providing a good user experience and…

Ad Exchange Price Floors Optimization

Posted on May 14, 2020May 22, 2020 by admin

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers conducting Ad Exchange (AdX) will most likely already know that it’s one of the greatest ad partners to get in a site’s ad stack. However, plenty of networks and exchanges (including Google ) use second price auctions…

What is CPM (by video)

Posted on May 12, 2020May 14, 2020 by admin

Interstitial ad formats

Posted on May 6, 2020May 22, 2020 by admin

Interstitial ad formats are full-screen ads served during an app’s natural transition points. This combination of attention-grabbing full-screen views and dynamic serving makes interstitial ads a powerful tool for advertisers seeking to get their message across. Interstitial ads come in two distinct varieties. Interstitial display ads are static full-screen ads that are shown, for instance,…

What’s the Difference Between an SSP and a DSP?

Posted on May 6, 2020May 22, 2020 by admin

In the modern fast-paced high-tech world, it is tough to believe that ad sales were once conducted via human sales representatives that often would negotiate placements and prices face-to-face or on the telephone. Over the years, these transactions have become increasingly automated, and the current in-app advertising landscape is currently ruled by technology platforms that…

Hyper-Casual Games: Earning a High Score for Advertisers

Posted on May 6, 2020May 6, 2020 by admin

From the end of 2019, around 44.5% of the US population (147 million) is expected to play mobile games on their devices. This figure has been rising year over year because the first gaming apps were downloaded from the app shop in 2008. Mobile games are now the most popular app category and accounts for…

Mobile Advertising Trends to Look for in 2020

Posted on May 6, 2020May 6, 2020 by admin

Mobile advertising grew to surpass desktop advertising for the first time in 2017 and will make up a staggering 75% of all digital ad spending by 2022. With 5G networks already gaining traction in certain countries and privacy regulations continuing to tighten, 2020 will be a critical year for the industry. In this blog post,…