With the increase in ecommerce, it is not surprising that online fraud is growing, too. By some reports, as much as 7.5 percent…

“Ecommerce Briefs” is my occasional series on developments and news that affect online merchants. In this installment, I will report on Unilever’s new B2B liquidation…

For many customers, a vehicle is the second biggest purchase they’ll make after purchasing a house. In July 2020, by way of instance, the average…

Perhaps no industry has been disrupted from the net than schooling. Online training is booming — from 1-hour classes to college degrees. Require Barbell Logic,…

Many B2B executives believe legacy applications and disjointed platforms are bogging down their ecommerce and electronic growth. Some 54 percent of B2B leaders surveyed stated…

Producers and vendors know that they should supply their products online for easy, self-service ordering. But lots of those very same companies fear they won’t…

Can Experiential Retailing Help Brick-and-mortar Stores? The concept behind experiential retailing is that people are bored with purchasing tangible products; what they really crave is…

Marketing on the popular TikTok platform may attract and engage an audience of prospective customers. However, like so many social networking platforms, as it evolves…

Marco Marandiz is a musician turned software engineer turned product designer. He has worked for Capital One, HomeAway, and a failed startup. However, it was…

Retargeting with email can encompass a number of approaches. All include a follow-up to a prior message or action. Retargeting can create one of the…