Fabletics launches a resale programme

Fabletics launches a resale programme

Dive brief:

  • According to an announcement by Fabletics, a DTC athletics apparel company, Fabletics announced Monday that it was partnering with ThredUp in order to launch a resale programme. Retail Dive received the company announcement via email.
  • Fabletics customers will have the option to purchase Clean Out Kits online or in-store. ThredUp will receive the items that users fill with accessories, apparel, and shoes from all brands.
  • This partnership is part of Fabletics’ larger sustainability push and marks the company’s first resale.

Dive Insight

Fabletics is the latest retailer to delve into resale as the trend proves to be attractive to sustainability-minded consumers. Fabletics, along with many other apparel retailers is partnering ThredUp’s platform for resale as-a-service to support the logistics.

ThredUp’s Clean Out Kits are the heart of the venture. This allows users to look through their closets and select items to be sent to them for resale. ThredUp will only select items that meet its criteria and sell them in the form Fabletics credits. These credits can be added to seller’s Fabletics accounts, and can be used online or in-store for up to one year.

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Fabletics’ decision to resell is part of a larger strategy to be more environmentally responsible. Fabletics CEO Adam Goldenberg stated that while we are a global fashion brand we give back to our communities as well as our planet. However, we recognize the need to do more to reduce our carbon footprint and encourage eco-consciousness.

The DTC company has been making moves to drive sustainability efforts, including ensuring its physical stores are climate neutral, replacing plastics where possible with recycled polybags, recycled mailers and reusable shopping totes, and launching eco-conscious styles.

Fabletics has also been showing signs of expanding, starting with an announcement this spring that it will open 24 new retail locations across the country in 2021. It also introduced its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content.

ThredUp announced a large deal with Madewell last Wednesday and recently partnered with Vera Bradley and LG. It has also established relationships with department stores such as Macy’s, J.C. Penney. And ThredUp yesterday announced that it is acquiring European apparel resale company Remix for over $28 million.

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