Hewlett Packard Enterprise acquires Zerto. It aims to beat IBM at Being IBM and Dell At Everything
Hewlett Packard Enterprise purchased Zerto for $374 Million on July 1. Zerto was added to HPE’s GreenLake ITaaS (ITaaS), product portfolio. It adds best-of-breed copy data management and continuous protection functionality. Numerous managed service providers (MSPs), including Zerto, already include Zerto as their data moving tool for disaster recovery (DR) or disaster recovery-as a-service (DRaaS), especially for low-latency recovery point objectives. ITaaS is like an MSP on steroids. It makes sense for HPE buy the best solution on the market to enhance its capabilities and displace potential competitors.
The announcement by HPE comes after IBM bought Cloudlogic ECX (from Catalogic), bringing in-house the copy data management technology Big Blue was rebranding as part IBM Spectrum Copy Data Management. Zerto was a better purchase, however, and HPE can leverage the Zerto brand to attract clients to its platform. IBM was, however, consolidating internally, a capability it was already reselling. Although IBM’s acquisition will improve its operational efficiency and lower costs, it won’t gain new customers or enhance its capabilities.
Disaster Recovery-As a-Service: It’s What I Learned From You!
Both companies are taking advantage the low entry barrier for the DRaaS marketplace. Traditional disaster recovery required that you replicate a physical environment in order to recover from it. In a virtualized world, all you need is a virtualization platform, a highly efficient data mover, and some orchestration. GreenLake from HPE combines all of the IT infrastructure a business requires and makes it easy to use. The next piece of the platform puzzle is adding the ability to protect workloads and possibly transitioning them into the public cloud. Previously, Dell relied on the entire VMware ecosystem for similar functionality. However, the market has shown that Zerto is better at managing key workloads and moving data. Zerto allows you to duplicate non-VMware workloads in order to achieve DR goals.
Beyond Workload Protection – A Wolf in Sheep’s Clothing
HPE released a press release stating that the market for data protection-as a service is expected to grow from $7.7billion in 2020 to $15.36billion in 2024. Although DRaaS is a part of this market, it’s far from all. Vendors like Cohesity and Druva, Rubrik and Veeam Software should be aware that HPE plans on claiming a portion of the data protection market while it develops its ITaaS platform.
The Competition Pressures are rising
ITaaS is the future of computing. Both Dell and HPE are working together to develop their platforms and optimize them for a tech-hungry market. Dell and HPE are looking to attract medium-sized businesses as well as large enterprises with their ITaaS offerings. DRaaS is a key tool in simplifying the management of infrastructure. It can also ensure platform resilience. This is something IBM has known for some time.—Through its service groups—It has developed bespoke solutions for clients. IBM has yet to achieve the cloud-like simplicity in management that APEX and GreenLake desire. It is expected that Dell will soon announce the acquisition or partnership of a best-of breed continuous diagnostic and mitigation tool (CDM), or at least improve one of its tools. IBM should work to leverage its vast resources in order to compete with HPE and Dell for the ITaaS market.