Web banner ads were revolutionary in advertising almost 22 years ago. Banner ads were the first Internet marketing strategy. Businesses could track how many people viewed the banner ads and whether they were interacted with. This was a first in 1994. This was groundbreaking in 1994. However, the Internet has advanced quickly and web banner ads are now obsolete. With studies showing that many consumers aren’t even interested in ads, it is difficult to convince them banner ads are part the website editorial. Banner blindness is a term that describes a phenomenon in which consumers ignore banner ads completely. Manish Patel (CEO of Banner Blindness) says that click through rates for banner ads are declining and that people are discussing banner blindness frequently.BrandifyInnovative digital marketing provider,.
We are now seeing changes to the banner to reengage consumers in this age of web banner blindness. Popovers, full-page takeovers and auto-play videos all attempted to replicate the original banner ads’ revolutionary impact. Patel explains that “Situational Marketing is more in tune with what the consumer will engage than just zapping an irrelevant advertisement without context.” Patel recommends using mobile and geopositional technologies to reach consumers who are searching for your company or in a position where they would like to receive a message from you store. Patel says, “Enhance your self and make the customer feel valued.” For example, you could have an advertisement appear when someone drives past. Send a message to customers stuck in traffic and offer a coupon or a new route. Situational marketing is about “using data that is available and being smart about the customer’s situation.” Because consumers are smarter, it helps the marketing team think smarter about them.
Independent retailers may not have access geopositional technology or an app with notifications. However, the fundamental concepts of the business remain the same. Patel says, “Understanding your customer is essential.” “70% of our audience uses mobile to locate locations.” Retailers need to know the size and origin of their audience. Patel says, “You need to get your foot in that market.” There is no magic bullet. To determine if something works for you, you have to test different methods. You don’t have to do the same thing as others, but it does not mean that you are best. Retailers can track when their mobile marketing efforts are being viewed, clicked on, and taken action upon. You must understand the response rates and cost per leads metrics as a business owner. If I have $1,000 to spend and get one lead, then my cost per lead would be $1,000. Patel says that this type of understanding is what drives the phone to ring. Patel suggests that if you are nervous about changing your marketing strategies or are afraid of abandoning yellow pages coupons and other traditional channels, you might consider allocating funds to new technologies for a comparison. To ensure that your business does not suffer, there are a few simple steps you can do as a business owner.
Retailers should remember that the most important thing is getting customers to come to your store and the phone to ring. There are simple steps you can do to improve your position, as 70% of consumers search for businesses via mobile. Your website should be mobile-friendly (“responsive”) and include the number of your company. A complete Facebook business page should be created with current information. Your Yelp reputation should be managed. Negative reviews online can be detrimental, but prompt, courteous, and helpful responses can show potential customers and customers that you care. Patel says that customers are more loyal to their experience than to their brand. Make your company easily accessible online. Even though you may have the best employees in the region, customers who have never visited your store online will not be impressed by the lack of customer reviews and questions.
Companies can’t force or trick consumers into clicking on their banner ads in today’s digital age. A simple, cost-effective way for retailers to make their online presence more appealing is to ensure that consumers are satisfied with what they see. Your phone number, email address, and correct hours are all listed on every platform. You can also respond quickly to queries and reviews and be active in the right directories. This will help consumers searching for your business. Patel says, “If they don’t find you in the places they are looking for, they will look elsewhere.”
Here are some things to look out for when you become an ecommerce seller
If you haven’t noticed the positive impact eCommerce has had on retail over the past few years, you may be living under a rock… deepest trenches of the Pacific Ocean. Every major retailer, from Wal-Mart and Macy’s to Macy’s, has tried to cater to online shoppers. Each year, tens of thousands more eCommerce retailers enter the market.
Many new retailers are still making the same mistakes, which can hinder their sales and cause them to close their online shops before even getting started. Below are the top five mistakes that we see eCommerce retailers make.
1. We do not offer guest checkout options
Cart abandonment is often caused by customers being forced to set up personalized accounts when they check out. This is why retailer would like to promote this: You receive customer contact information for future marketing purposes, and your customers can easily check out the next time they shop with your company. Most shoppers want to buy without the feeling that they’re signing up as a member. Mobile shoppers don’t like to fill out long forms on their tiny screens.
Offer the guest checkout. You can still market to large numbers of these customers by simply grabbing their email address and adding a checkbox that says “I want special promotions”.
2. Unspecified shipping costs
Nothing is more frustrating than shopping when they check out believing they have the final price and then get charged an unexpected shipping cost. This is a surefire way to increase abandoned cart percentage.
You can specify shipping costs right from the beginning. Either list it or use a shipping calculator to calculate shipping cost by zip code. To remind you that shipping fees are , offer a deal such as “free shipping above $35” to increase your order value.
3. Use a Warehouse Management Software (WMS) instead
When retailers start selling products online, they often try to manage their inventory using Excel. This is not sustainable as spreadsheets can be tedious, time-consuming, and inefficient and they are not up to the unique challenges of eCommerce.
How do you determine how many SKUs will be sold on each channel if you have a brick & mortar storefront as well as an online shop? How can you ensure that you don’t stock out on one channel but have excess product moving on the other? A WMS is what you need. You don’t need to worry about it pushing all your inventory to your channels. A WMS can help you with replenishment, forecasting, picking and shipping errors prevention, and many other things.
4. Reviewers are often underestimated
A lot of new eCommerce businesses underestimate the importance of poor customer reviews. According to econsultancy.com 61% of customers check online reviews before purchasing. As you grow, it is important to get positive reviews online and promptly address any negative ones. Ask them what they can do to improve their experience. It’s possible that you can make them and your review score happy.
Internetretailer.comAccording to the states, mobile commerce now accounts for 30% of all U.S. eCommerce. Your website may not be optimized for mobile shoppers, which could deter 1/3 of your clients from purchasing on your site.
This is where load times and lack of responsiveness are major problems. The website doesn’t adapt to a smaller screen, text too small, or it takes too long. Mobile shoppers prefer simple, streamlined websites. A brief description of the product and a call-to-action button to “Buy Now” are all important.
Being the CEO of a WMS company is a rewarding job. It’s rewarding to see our customers use our product in order to grow their businesses. Every day, we strive to improve our warehouse management software and keep up to date with eCommerce trends. These tips will help you succeed in eCommerce.
►►► ConnectPOS is a cloud-based POS software compatible with multiple platforms including Magento, Shopify & Shopify Plus, and BigCommerce.