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BlogPosted onMay 6, 2020September 6, 2022

Mobile Advertising Trends to Look for in 2020

Mobile advertising grew to surpass desktop advertising for the first time in 2017 and will make up a staggering 75% of all digital ad spending…

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BlogPosted onMay 6, 2020September 6, 2022

Sports Apps Lift the Trophy for Mobile Ads in Q3 2019

As summer reaches its peak and moves into fall in Q3 each year, two very different kinds of football kick back into action on both…

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BlogPosted onMay 6, 2020September 6, 2022

Rewarded Video Ads: Beyond Gaming Apps

Rewarded video ads have shown strong growth year-over-year on the Smaato platform, and the trend is catching on outside gaming apps. This ad format allows…

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BlogPosted onMay 6, 2020September 6, 2022

Ad Network vs. Ad Exchange: What’s the Difference?

In the US alone, ad spending on mobile programmatic transactions increased by over 30% in 2019 and is expected to surpass $40 billion in 2020.1…

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BlogPosted onMay 6, 2020September 6, 2022

VAST vs. VPAID: How to Conquer In-App Video Advertising

Mobile video viewing is continuing to grow, with the average US adult watching over 40 minutes of video content on their smartphone daily.1 While some…

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BlogPosted onMay 6, 2020September 6, 2022

Android vs. iOS: App Monetization, Impressions, and Market Share

Android apparatus held 87% of the global smartphone market in 20191 and Google’s operating system is expected to increase its share over Apple’s iOS throughout…

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BlogPosted onMay 6, 2020September 6, 2022

What is CPM

CPM (cost per miles ) is a paid advertising option where businesses pay a price for every 1,000 impressions an ad receives. The CPM pricing…

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BlogPosted onMay 6, 2020September 6, 2022

What are AdSense RPM and Why Does It Matter?

Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites. It’s a metric that publishers use that…

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BlogPosted onMay 6, 2020September 6, 2022

CPM Advertising Costs, Examples and Strategy

It puts a consistent payment rate on the amount of times the ad is distributed, whether online or through traditional media. But the rate does…

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BlogPosted onMay 5, 2020September 6, 2022

How can I get Google AdSense to put higher-paying ads on my site?

The three largest factors that you have control over that influence the payout rate of ads that you receive through AdSense are the content of…

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