Publishers hate ad blockers. These software programs/extensions/tools prevent websites from displaying ads to users and seriously harm ad revenue. You can read more about ad…
If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers conducting Ad Exchange (AdX) will most likely…
Interstitial ad formats are full-screen ads served during an app’s natural transition points. This combination of attention-grabbing full-screen views and dynamic serving makes interstitial ads…
In the modern fast-paced high-tech world, it is tough to believe that ad sales were once conducted via human sales representatives that often would negotiate…
From the end of 2019, around 44.5% of the US population (147 million) is expected to play mobile games on their devices. This figure has…
Mobile advertising grew to surpass desktop advertising for the first time in 2017 and will make up a staggering 75% of all digital ad spending…
As summer reaches its peak and moves into fall in Q3 each year, two very different kinds of football kick back into action on both…
Rewarded video ads have shown strong growth year-over-year on the Smaato platform, and the trend is catching on outside gaming apps. This ad format allows…
In the US alone, ad spending on mobile programmatic transactions increased by over 30% in 2019 and is expected to surpass $40 billion in 2020.1…