Rewarded Video Ads: Beyond Gaming Apps

Rewarded video ads have shown strong growth year-over-year on the Smaato platform, and the trend is catching on outside gaming apps. This ad format allows the advertisers and app publishers to give something back, which makes it a favorite among users who receive a reward for their attention. On the buy-side, demand for rewarded video…

What is CPM

CPM (cost per miles ) is a paid advertising option where businesses pay a price for every 1,000 impressions an ad receives. The CPM pricing arrangement is vital for companies that handle affiliate networks. CPM vs. CPA/CPCCPM is one of many procedures that websites and social sites use to price online advertisement strategies. Alternatively, CPA,…

What are AdSense RPM and Why Does It Matter?

Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites. It’s a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the identical amount of money for both, but the tag conveys another meaning for both. It…