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Sports Apps Lift the Trophy for Mobile Ads in Q3 2019

May 6, 2020May 6, 2020adminBlogLeave a Reply

As summer reaches its peak and moves into fall in Q3 each year, two very different kinds of football kick back into action on both sides of the Atlantic ocean. Throughout Europe, highly popular soccer leagues return in August, while in the US the National Football League (NFL) starts its new season in September. With…

Rewarded Video Ads: Beyond Gaming Apps

May 6, 2020May 6, 2020adminBlogLeave a Reply

Rewarded video ads have shown strong growth year-over-year on the Smaato platform, and the trend is catching on outside gaming apps. This ad format allows the advertisers and app publishers to give something back, which makes it a favorite among users who receive a reward for their attention. On the buy-side, demand for rewarded video…

Ad Network vs. Ad Exchange: What’s the Difference?

May 6, 2020May 22, 2020adminBlogLeave a Reply

In the US alone, ad spending on mobile programmatic transactions increased by over 30% in 2019 and is expected to surpass $40 billion in 2020.1 With this scale comes many different players operating in different functions throughout the ad tech ecosystem. Publishers looking to market their apps through ads, in addition to advertisers looking to…

VAST vs. VPAID: How to Conquer In-App Video Advertising

May 6, 2020May 6, 2020adminBlog1 Reply

Mobile video viewing is continuing to grow, with the average US adult watching over 40 minutes of video content on their smartphone daily.1 While some video platforms such as Netflix and Amazon Prime operate on a subscription-based version, most video suppliers are ad-supported giving a excellent opportunity for advertisers. In this blog post, we will…

Android vs. iOS: App Monetization, Impressions, and Market Share

May 6, 2020May 6, 2020adminBlogLeave a Reply

Android apparatus held 87% of the global smartphone market in 20191 and Google’s operating system is expected to increase its share over Apple’s iOS throughout the next few years — a lead the business has been growing since 2012. As more Android devices are shipped around the world than ever before, such large levels of…

What is CPM

May 6, 2020May 6, 2020adminBlogLeave a Reply

CPM (cost per miles ) is a paid advertising option where businesses pay a price for every 1,000 impressions an ad receives. The CPM pricing arrangement is vital for companies that handle affiliate networks. CPM vs. CPA/CPCCPM is one of many procedures that websites and social sites use to price online advertisement strategies. Alternatively, CPA,…

CPM Advertising Costs, Examples and Strategy

May 6, 2020May 22, 2020adminBlogLeave a Reply

It puts a consistent payment rate on the amount of times the ad is distributed, whether online or through traditional media. But the rate does not depend on whether the campaign produces clicks, leads or sales. In traditional media, a CPM advertising campaign tracks the distribution of the ad to publish readers (magazines and newspapers…

HOW TO MAXIMIZE REVENUE FROM NATIVE ADS

May 5, 2020May 22, 2020adminBlogLeave a Reply

A number of us may or might not know about native ads, we might not even know when we struck one on a site that we’re visiting. For a clear idea about what this is and the way to optimize native ads, this is the read for you. Native ads are a new advertising strategy…