High CPM

Rewarded Video Ads: Beyond Gaming Apps

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Rewarded video ads have shown strong growth year-over-year on the Smaato platform, and the trend is catching on outside gaming apps. This ad format allows the advertisers and app publishers to give something back, which makes it a favorite among users who receive a reward for their attention. On the buy-side, demand for rewarded video…
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Ad Network vs. Ad Exchange: What’s the Difference?

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In the US alone, ad spending on mobile programmatic transactions increased by over 30% in 2019 and is expected to surpass $40 billion in 2020.1 With this scale comes many different players operating in different functions throughout the ad tech ecosystem. Publishers looking to market their apps through ads, in addition to advertisers looking to…
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VAST vs. VPAID: How to Conquer In-App Video Advertising

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Mobile video viewing is continuing to grow, with the average US adult watching over 40 minutes of video content on their smartphone daily.1 While some video platforms such as Netflix and Amazon Prime operate on a subscription-based version, most video suppliers are ad-supported giving a excellent opportunity for advertisers. In this blog post, we will…
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What is CPM

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CPM (cost per miles ) is a paid advertising option where businesses pay a price for every 1,000 impressions an ad receives. The CPM pricing arrangement is vital for companies that handle affiliate networks. CPM vs. CPA/CPCCPM is one of many procedures that websites and social sites use to price online advertisement strategies. Alternatively, CPA,…
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What are AdSense RPM and Why Does It Matter?

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Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites. It’s a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the identical amount of money for both, but the tag conveys another meaning for both. It…
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CPM Advertising Costs, Examples and Strategy

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It puts a consistent payment rate on the amount of times the ad is distributed, whether online or through traditional media. But the rate does not depend on whether the campaign produces clicks, leads or sales. In traditional media, a CPM advertising campaign tracks the distribution of the ad to publish readers (magazines and newspapers…
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