High CPM

HOW TO IMPROVE CPMS FOR DISPLAY ADS

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As we’ve mentioned in our previous posts, user behaviour translates into more revenue. The same is true for when you will need to enhance the performance of your screen ads. There are two things that you absolutely need to have: the best ad placements, and an open mind. Position your ads where your customers can…
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WHAT IS BOUNCE RATE AND HOW DOES IT AFFECT PUBLISHERS

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Publishers rely on various metrics to estimate the strength and marketability of the site and ad inventory. While publishers may weigh these metrics otherwise, there’s absolutely no mistake that many of them are important and should be carefully monitored and optimized. One of these metrics is the bounce rate. To understand the bounce rate, let’s…
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What’s user-generated content or UGC?

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Brands often run user-generated content campaigns to sell their products and market solutions. Are there any samples to reveal? What are some thoughts of user-generated content that you can apply? In this post, we will take a closer look at UGC and answer those questions for you! WHAT IS USER-GENERATED CONTENT (UGC)? User-generated content (UGC)…
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General Data Protection Regulation (GDPR

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On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related. The GDPR will signify a seismic shift of the control of information ownership — back to their original owners. Each and every one of EU’s…
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HighCPM envisions an advertising ecosystem

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HighCPM envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high degree of standards for our customers and publisher partners, whilst ensuring online customer security. Ad fraud comes in many sizes and shapes. The ad industry…
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