What’s Programmatic Advertising?

So as to understand programmatic advertising, it is helpful to return to the fundamentals of ad buying. And what better place to begin than the award-winning TV series Mad Men, based around the fictional Madison Avenue ad agency, Sterling Cooper, when copywriter Paul clarifies the media buying department to new secretary Peggy. Needless to say,…

In Case You Do Lazy Loading?

Programmatic helps the open internet to flourish. But that does not mean, any publisher can grow frequently if they adopt programmatic selling. As we have advised, being in a media business requires you to cater to the attention of the buyers (advertisers) and readers (users). If you concentrate too much on your revenue, you’re going…