Step-by-step guide to selling on eBay

Step-by-step guide to selling on eBay

Pop Quiz: Which online marketplace has over 159,000,000 active users and is downloaded by three of ten (34.9%U.S. mobile users?

Yes, it’s eBay.

eBay is a strong contender for sellers who want to increase their online reach as one of the earliest eCommerce marketplaces.

Are you still skeptical? Continue reading to learn more about eBay’s top features and how you can use it as a key component in your multichannel selling strategy .

Myths about selling on eBay

Since its 1995 launch as “ActionWeb”, eBay has made great strides.

The marketplace today doesn’t allow Joe Schmoe just to sell one item out of his closet. Notable brands such as Adidas or Best Buy now have eBay storefronts that sell both new and used items.

However, there are still some misconceptions that cloud its reputation. These myths are either outdated or simply wrong.

  • Myth: eBay is only for amateurs. The truth is that eBay is a big business. eBay has nearly one million brands, including Dyson and Dell. Although eBay rose to prominence through the sale of many preowned items and auctions, the vast majority (80%) of listings are now for new products.
  • Myth: eBay is an online auction site. Truth is that most eBay items are “Buy It Now”. This means that 88% of eBay listings can be purchased immediately and buyers don’t have to wait for the auction to end to place bids.
  • Myth: A PayPal account is mandatory. The truth is that buyers have many options. eBay began to phase out PayPal in 2021 and created its own managed payment system. Now sellers can manage their payments directly from eBay and offer a range of payment options, including Apple Pay or Google Pay as well as credit cards. You can also offer services such as buy now, pay later, and Payoneer depending on your region.
  • Myth: eBay is in decline. Truth: eBay is still around. Although it lacks the novelty of novelty, eBay saw 17% revenue growth in 2021. This brought its total revenue up to $10.4 billion. It has adapted to the times by focusing on high-value footwear and other categories.

Comparison of Amazon and eBay

You might be wondering if selling on eBay is worth it if you have already studied how you can sell on Amazon.

Amazon is the #1 marketplace in the U.S., earning more than fourfold more GMV than eBay.

But size can bring both challenges and advantages. When weighing eBay and Amazon, there are some important differences.

Niche audience

eBay’s unique audience makes up for what it lacks in size. Comparing Amazon’s buyer base to eBay’s is not an apples-to-apples comparison.

According to EcommerceBytes, eBay’s ethos is both the “enthusiast buyer” and the “value seeker”. The core eBay buyer values vintage and collectibles. This contrasts with the average Amazon buyer who values more products that can be shipped immediately.

This can be seen in the top-selling products on each channel. The most sought-after items on eBay are automotive, jewelry, watches and collectibles. Jungle Scout’s The State of the Amazon Seller report reveals that Amazon buyers are increasingly interested in home goods, beauty products and clothing.

Although eBay has made significant strides towards faster and more affordable shipping, some buyers might still have to wait 6-8 weeks for their items to arrive if they need to ship overseas. Amazon buyers expect two-day shipping for most items. Nearly all Amazon sellers ( 92% ) use FBA to keep their prices competitive.

There is less competition

Your listings will stand out more if there are fewer sellers. eBay also supports multiple listings for the exact same product, giving you greater control over how your products appear. Buyers can then compare different listings for the exact same product, including delivery times, conditions, availability, and pricing.

Amazon, however, strives to have one listing for each product in its catalog. If you offer the same product as another reseller, you will share the same listing. The listing will be managed by the first person to list the product or the brand owner. You have very limited control. To win the actual sale, you will need to win an Amazon Buy Box. Buyers won’t be able to verify the seller they are purchasing from. They simply click “add to cart” on the product page.

Amazon also manages its private-label brands. Although this has been a source of tension it isn’t a unique practice. Imagine a grocery store selling its own version of your favorite cereal. Amazon works in a similar way, so you will have to compete with other sellers and Amazon.

Mobile-first experience

Mobile commerce is where eBay’s roots lie. More than 60% now use a mobile touchpoint to make eBay transactions. According to Fundera, eBay’s mobile app has 512 million downloads and nearly 182 million users worldwide.

The minimalist design of eBay’s mobile app makes it easy to shop and sell from your smartphone. eBay was one of the first retail apps on the market. Buyers can now view listings and sellers that are tailored to their search. Shoppers can also list and manage products without ever having to log into a computer.

Despite this, Amazon’s mobile shopping app is the most downloaded in America with 41,000,000 downloads. Evidence suggests that many Amazon sellers browse on their mobile devices as well. However, approximately 65% of Amazon shoppers prefer to do their transactions on desktop.

Greater flexibility

Both Amazon and eBay can be very lucrative sales channels, it’s clear. The path to success on both sites is different because each offers different levels of control.

Amazon will guide you down the same route as other sellers: sign up for FBA to ensure your products are seen the most (plus increase your chances of winning the Buy Box); offer fast and affordable shipping; allow returns within 30 calendar days; and launch Amazon Ads.

eBay offers a lot more control over shipping and returns policies. Your listing can be customized to reflect your brand and product. Advertising fees, plus competition, tend to be lower at eBay.

eBay: Popular Products to Sell

Consider whether your products and services are appropriate for eBay. This will help you decide if selling on eBay is the right choice for your business. Selling on eBay is the best option.

  • Watches and toasters as well as handbags and other everyday items are all available on eBay. There are many items on eBay that are very popular. They tend to be smaller and more compact. Think sockets, soccer balls, and not sofas. Menswear and handbags are more popular than women’s apparel when it comes to apparel.
  • Parts, components and accessories. eBay can be a strong complement to your business if you sell parts for cars, replacement parts or supplies for landscaping crews. Wix merchant TripleRComposites sells automotive styling products to large tuning firms like Jam Sport, SCC Performance and JW Racing. TRC’s products can also be purchased by ordinary car enthusiasts. TRC also has an eBay store that sells its products. It boasts a 98.7% positive rate of feedback to date.
  • Collectibles, fan favourites and other “long-tail” items. While eBay is a great place to find military medals and pen collectors, it doesn’t necessarily mean that you have to sell memorabilia in order to make a profit. Collectibles can be made from items from your back catalogue, past seasons or discontinued designs. eBay is a great way to connect with brand fans who might be interested in purchasing these products.
  • Resell and refurbish products. eBay welcomes gently-used and returned merchandise. Resold items are a great option for collectors who love vintage styles. However, reuse is becoming more popular among those who want to shop sustainably. eBay offers a refurbished product certification program in selected categories, including small kitchen appliances. It features products from brands such as KitchenAid and Cuisinart.

Please note that eBay prohibits or restricts certain items. These items include alcohol, firearms and any other products with legal or safety restrictions.

Selling on eBay: What is the cost?

eBay, like any other marketplace, has its own set of fees.

Wix – How to Sell on eBay

It is possible to get started with Wix if eBay is right for you. These are the seven steps that will get you started.

Tables of Content

  1. Choose your product selection
  2. Register your eBay account
  3. Create your shipping policies
  4. Create your return policies
  5. List all your products
  6. Promote
  7. Watch closely

01. Choose your product selection

How to position your eBay store in order to complement your existing eCommerce website. You can sell resale, specialized gift sets or a subset your regular merchandise.

Define your goal and purpose when you launch on eBay. Be aware that each marketplace is unique and has different audiences. How can you leverage eBay’s strengths to your advantage?

02. Register for an eBay account

Log into Wix and select Channels from the left-hand menu. You’ll be prompted to create an eBay account.

You can also open an eBay account and link it to Wix later. Signing up through Wix will give you a greater number of listings with zero insertion fees. The limit will depend on the product type you choose, your sales history, and any other factors eBay considers important.

You will need your tax ID, business banking information, and a store email address to set up a business account. eBay has many tiers of professional account with their own listing limits and benefits.

03. Set your shipping policies

You can specify where your business is located and then set your international and domestic shipping policies. Either a flat fee or a calculated cost based on the dimensions and weight of your package can be assigned. You can also specify the handling time.

04. Set your return policies

Define your policies for refunds and returns. You have the option of having your buyer pay for all returned items, or you can subsidize them. Next, you will need to decide whether to accept and process returns automatically or if to approve them manually.

05. Register your products

Wix can sync your Wix catalog to eBay if you have a Business Unlimited Premium plan with Wix. This allows you to sync your Wix catalog with eBay without having to manually enter products. You can also manage both sites independently.

Select the products that you wish to upload to eBay, and then hit “publish.” Wix will automatically assign your products to the correct categories. You can find the “unsuccessful listings” in Wix and fix them if your listing is denied.

Wix syncs eBay listings with Wix to show the same product details, prices and quantities. These can be customized for eBay.

To create a feeling of scarcity, you could set your eBay quantities lower. You can also enrich your eBay listings by adding product data. Wix will show advanced fields you might want to fill out in order increase your marketability.

06. Promote and launch

Once you have your account set up and all your listings ready for eBay, it’s time to get selling. Make sure you promote your eBay store on social media, newsletters and, potentially, your main eCommerce website. To attract your first sales, you can opt in to eBay’s paid promotional offers.

07. Pay attention

Your seller rating on eBay is influenced by the quality and speed of your customer service. The Top Rated Sellers are the most visible and protected sellers on eBay.

You’ll need to ensure that you have the resources available to respond to any incoming questions and orders. Wix Analytics allows you to track which categories and products are performing well or declining. Compare the impact of your eBay strategy on your website sales, if any.


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