Whether you have been in business for years or you are just launching a new site, sending samples of your products can catch the attention of shoppers. In this post, I will review nine reasons to consider offering free samples of your ecommerce solutions.
- Raise awareness. People who have never encountered your brand before can experience it directly with a sample. Once they have tasted, touched, smelled, seen, or heard your merchandise, it begins to make sense what you sell.
- Produces a law of reciprocity. Most people today feel a closer connection to a business when they have tried a sample merchandise. It usually produces a law of reciprocity that, if they can not really use your product, they might consider someone who can. Everyone loves getting a present. Let it be out of your company, and be more generous.
- Get comments and testimonials. Whether it is a brand new product line you need checked by the general public or you want people to begin giving you invaluable feedback to help populate your testimonials and testimonial pages, samples help put out the word. Be transparent and let recipients know you would appreciate their feedback. If one of your clients is a blogger, by way of example, this may help grow sales for that product.
- Check whether it is a winner, first. A sampling program is a marvelous way to check a new product before it has gone into full production, or until you have committed to a bulk container load of it from China. Sampling enables you to see if customers really like it, before you commit to more. While only you can determine how large your sampling size should be for precision, and really, what proportion would need to give approval for it to be a success, this approach protects your money flow. Sampling feedback may indicate you just need to create a few modest tweaks to make it a best seller.
- Thank Current customers. Pop a sample or two in with your client’s order for a surprise — but with a note describing you would like his feedback. Or encourage clients to spend above a certain threshold, as some beauty-goods sites do, to get free samples. Or why not do it to your highest-spending clients for their anniversary or birthday, to make them feel special?
- Helps people relations. Sending samples to bloggers and editors is a clear way for them to evaluate your goods. Food and beauty products are often winning sample types, but it might also be appropriate for things that they can not really imagine without seeing in real life. You could provide a variety of samples for subscribers, too. And remember there are lots of expos and shows who are always searching for samples to their attendees’ show bags. Choose a few samples that could fit your customer demographic.
- Helps social websites. Insert a hashtag #giveaway to your product name and encourage prospective clients to spread the word. Freebies on your sample class will be publicized quickly, for certain. And you could always set up a page for prospective customers to be alerted to free sample chances, and, in the meantime, to get your updates.
- Increase chances of instant sales. Have you ever been in a supermarket and been encouraged to try out a new product? The sudden generosity, the delight of finding a new solution, as well as the law of reciprocity increases the probability that you might buy it. If you are exhibiting at an expo, providing samples of your products to definitely interested shoppers may convert them into clients, or at least into leads. Compare that against dull mugs with logos.
- Make shoppers feel more assured. If you are a pure-play online merchant, you do not have a bricks-and-mortar shop to supply samples. So you are going to need to get them out there. If your product costs more than the average for this category, or if your shoppers have not heard of it before, you must work harder to remove any uncertainty or hesitation they may have. Samples tell them how your product works and feels.
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