The Buyer Journey: Three Practical eCommerce Strategies for Converting Shoppers

The Buyer Journey: Three Practical eCommerce Strategies for Converting Shoppers

Yes, that is the complex maze of considerations, competition, and brand awareness shoppers navigate along their path to purchase. This may seem daunting or a complex concept that should be left to the most skilled eCommerce professionals.

Even though scaling up and growing your business can seem daunting for some online sellers, it doesn’t mean that creating great shopping experiences on your website is impossible.

Let’s begin by understanding the 3 stages that make up the buyer journey.

  1. Awareness
  2. Consideration
  3. Decision

Website shoppers don’t want to feel sold or convinced. These steps are not helpful to the buyer’s experience. Before making a purchase, shoppers want to see clear information on your website about pricing, shipping and products. Consider putting yourself in the shoes of your customers and giving them all the information they need throughout their journey.


Most shoppers are still in the awareness stage and don’t know much about you or your brand. They are finding that they have a problem and searching for the right product.

SEO strategy will be a key part of your business plan, as most people use Google to find information about the product they are looking for.

  • Optimize Product Pages SEO: Think about the terms that customers use to search for products and include them in your description. All relevant keywords should be included, including product benefits, product specifications and problems.
  • Create Unique Product Titles Make sure you aren’t copying or pasting supplier text. Duplicate content can make your products less appealing to shoppers. Search engines may penalize pages that contain duplicate content. Write compelling descriptions with all the relevant features, specifications, and benefits.

Optimizing your online store and using keywords will make a huge difference during the awareness stage. Positioning your products to solve problems or needs for shoppers will help build brand awareness and place your online store in a position to convert.

02. Take into account

Shoppers move to the consideration stage when they start to evaluate, compare, and contrast all relevant products that meet their needs. This stage is where you must invest in your product pages to provide essential information that will help site visitors to understand the importance of your product.

  • Showcase Your Best Images: Highlight products using high-quality product photos or videos.
  • Share Customer Review: Provide valid product reviews and testimonials to help buyers feel more comfortable and build trust.
  • List all relevant fees clearly: Give details about any additional fees such as shipping and taxes well in advance of buyers reaching the checkout page. This will avoid surprises during purchase.

Online shoppers are unable to physically touch your products or your company before purchasing. Your website and product pages must convince them to choose your product over any other. Product page: Ruby Love

03. Take the decision

The final stage of the journey is complete when shoppers can make a purchase. This is how to convert them into buyers.

  • Make your checkout simple by removing as many steps as you can. Make buttons large and text small, and eliminate unnecessary fields.
  • Provide Payment Options. Offer customers the most convenient online payment options, such as credit cards, digital wallets, and mobile payment solutions.
  • Retrieve abandoned carts: Did know that around 80% of customers abandon their shopping carts right before they checkout? Automated abandoned cart emails can help customers remember what they left behind and recover lost sales. Remarketing can also be used to target shoppers who visit your site – you can add a tracking pixel to your site so that visitors can see ads through channels such as Google and Facebook.

  Shopping Cart: Ruby Love

Keep in mind: Optimizing the buyer journey requires a customer-centric approach. Your brand and website must be able to meet the needs of customers.


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